Think like the interviewer is your client and you want to knock their socks off with great ideas. They supervise team members and set marketing objectives. Get details about agency or client side experience and the various functions your prospective partners have held. Why do you want to work at a marketing agency? PR is an undeniably useful tool for both startups and large companies -- but it can be a hard marketing channel to measure. Whether you work at a nonprofit, a manufacturing company, or anything in between, you will want to answer the million dollar question: How do I choose the right marketing agency that will give me the best return on investment for my marketing dollars? Social media marketers can be the most fun to interview! I'm fortunate that I started interviewing job candidates very early in my career over 20 years ago. QUESTIONS TO ASK. This question can give you a feel for your candidate’s weak spots as well as their ambitions. This is a great time to pause and make sure the interviewee understands the company structure outside of your marketing team. “What were your content promotion strategies?”. Probe the stories that a candidate puts before you—are they using “we” or “I” when talking about accomplishments? “Tell me about a time when you owned the process of an email campaign from beginning to end.” When asking these specific, situational questions, it’s good to keep a few things in mind: How much time are you willing to spend on training a new employee? Give me an example of a marketing campaign (either your own or someone else's) that you consider to have been very successful. “Tell me about a time when you had a serious conflict with a co-worker or manager. Let’s just say you are sitting opposite the interviewer, most likely a 35+ something Vice President – Brand Development or Chief Marketing Officer or Group Head – Sales & Marketing, be sure that he is going to grill you (both in the interview and later on the job). DO NOT just sit and look blankly at the interviewer. They should be very interested in the kind of office they would be arriving at every day. Content development? Content and SEO tend to go hand-in-hand, as it is easier to optimize your content before it is published instead of in retrospect! In this post, you’ll find a total of 165 things to ask interviewees across all different types of roles, to help you figure out what makes a candidate tick … Analytics? In the case of Digital Marketing interview questions for freshers, one will often encounter marketing questions relating to theoretical knowledge, therefore, be prepared with the following questions: Q1) How will you rate yourself on the scale of 1 to 10, based on your Digital Marketing knowledge? This candidate should have management skills, attention to detail, and analytical skills. QUESTIONS TO ASK. Tell me about the details that helped that company engage their customers. Posted on 17th October 2017 (17th September 2020) by Elena Tahora in Working in Commercial Roles. Behavioral Marketing Interview Questions. Liberal arts students should NOT be discouraged by this. Marketing is a realm that can be a melding of creativity and business structure. Look out for warning signs, but be reasonable and keep your biases in check. Question 7. Here are 10 questions to ask a candidate during a marketing interview. If you’re considering an agency change or are thinking about hiring a new marketing partner, here are several questions you should ask before making your decision. Other common questions you can expect during an interview include: Tell me about a marketing project in which you had to coordinate and manage a diverse team of people to achieve deliverables. So before pouring your budget into a PR professional or agency, make sure you ask the right questions to ensure you’ll get enough bang for your buck. I am evaluating the thought process and critical thinking. Download a copy of the E-Book by clicking here. One bad apple could spoil the bunch, as they say. Helping companies engage customers to grow their business. Explain that you are driven by getting things done and doing them really well. And let the interviewee provide you with a jumping off point. Questions about the company. I always think of these nurture marketing and lead marketing roles as the test-takers of the team. Past performance tends to predict future performance. Sign up to get our top tips and tricks weekly! Questions about … Check out our open positions here. Marketing technologies? Digital marketing is the real thing now. Ask specific questions that get at the marketing agency’s transparency, communication, experience, and focus. Questions about your expertise often include behavioral interview questions and situational interview questions. These engineers are not being paid by Microsoft simply to learn, but to contribute as quickly as possible. Published Jul. Behavioral interviewing is based on the premise that past performance is indicative of future performance. How much experience do you (or your team) have? Hiring the right marketing professionals can be more challenging than hiring the right IT or engineering professionals. B2B and B2C backgrounds can feel like comparing apples to oranges, so make sure this marketing candidate can shift as needed. In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview. “What social media channels do you have experience with?”. Here's what I'm listening for: Articulate with confidence. Super bonus points for candidates who describe how it would be cool to test other elements in the campaign. Begin with a general background question that can lead to dialogue. Even if this isn’t necessarily something that your company promotes—or even if it is—it can help to see what kind of employee this candidate would be. Explain how you would plan a marketing campaign strategy. I wanted to share some of the meaty questions I ask that help me learn about candidates I may add to my agency marketing team. =OR= What do you really want me to know about you and why you're the best person to hire? How strong are the behavioral examples given—and how believable? Here's another way to look at it. Have some insightful questions ready to ask in your marketing interview. These questions are especially important for people that plan to enter into a marketing career or recent college grads coming out of their university education. I enjoy and respect unique ideas and vision because those are the root of innovation. Email marketers, like most marketing jobs, are a combination of hard, technical skills and soft skills. The best candidates will probe you more about company culture—we spend most of our lives with our co-workers! Even if we talked in depth about your experience, give me the summary so I'm left with a solid and positive final impression. However, what is the situation assessment for current programs? Question 1: “Tell me a little about yourself.” I know, I know, this sounds pretty dull, and as an agency you … A focus on results. There is so much information on this topic that anyone interested in B2B marketing agencies or corporate roles should thoroughly research this topic. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. I want to share some of the job interview questions I ask anyone who is interested in roles with a B2B demand generation marketing agency. “Social media can be a powerful marketing tool as well as customer service. I expect the same from people that will work on my team. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. The goal is to see how up to date the customer is regarding new innovations in the marketing field. Ask good questions … 1) Who will be managing my account and executing the work? Maybe you’re planning to hire a marketing agency for the first time. Consider choosing a few of these marketing-focused questions for your next interview: "Who do you sell to? Do they value bonuses, or summer Fridays? “Which tools do you use to report on the success of your email campaigns?”. Our recruiter, Michelle, recommends making a set list of interview questions that will highlight a candidate’s behavioral qualifications and split it up among the interviewers. When they start their new roles they are immediately given a project to begin coding or testing. Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. If your candidate is truly passionate about content marketing, they should be able to talk about a favorite recent project they worked on Our content marketing manager, Elisa, also always wants to know which blogs you read to stay current with marketing trends. Finally, if a large component of this position will be managing a team of people, make sure to touch on their leadership skills: “What is your greatest personal struggle or limitation in supervising others?  Can you give me an example of a time when you overcame one of your limitations and resolved a problem?”. For senior level consultant and director positions I expect significant knowledge and experience to describe the process, as they understand it. Does this candidate work best in silence, or in an open workspace? “Tell me about your career up to this point.”, Make sure the right candidate shows up for the interview…(that’s not Will Hunting). Don’t just take their word for it – make sure you look at the accounts they have managed in the past to see if they stayed active and grew an audience, as well as how they deal with customer service complaints and content or product promotion. Our nurture marketing specialist, Michelle Grupinski, wants to hear what project a candidate has worked on that they are most proud of. review the agency's client roster and carefully review their recent work samples The recruiter will likely ask questions about your expertise and questions about the type of organization where you feel your talents and expertise will be best utilized. digital marketing interview questions; marketing coordinator/manager interview questions; much more; First, no matter what type of marketing job you’re interviewing for, you are going to hear some standard marketing interview questions that most employers ask. One of the most common answers I hear from recent grads is how they "want to learn as much as they can" with the job. Be sure to ask followup questions to drill down into their answers. 19, 2016 by Amy Presuhn in Sales & Marketing Tech. Question 1. 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